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Pay Per Call Advertising from Skype

Skype users are able to call, send text messages, or video chat with other Skype users for free.  They are charged with a small rate if a user makes a call to land lines or mobile phone numbers from...

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Facebook – Facebook Optimization – New SEO

Facebook changed the way people use the internet to post and share information. Today one in every 14 people on Earth use the social networking website. Today, there are 12 million users in India, 6...

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The New Twitter Site Launches

Today, the Twitterati will rejoice as the fast-growing social media network releases a new website layout that is geared for greater interactive marketing. For some reason, I have yet to receive the...

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WorldTime Buddy Traces the Global Zone

                        Our world is already synchronized by the financial marketplace.  Our communication technology is synched in place too. What about your organizational abilities? Do you have...

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Websites Made of Pure Chocolate

If you were told that in order to promote your product better you should make a website made only of real images of your products, you might throw out that idea as insane… but shortly after we show you...

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Facebook continues to copy Twitter with “Subscribe”

Facebook introduced a new feature that will enable users to follow public content from other profiles, even if they are not friends with them. The new service is called “Subscribe”, and is almost an...

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Daily Deals will Die by 2016, says Forrester’s report

By 2016, advertisers will be spending $77 billion on interactive marketing, as much as they do on TV nowadays, the interactive marketing components (SEM, display ads, mobile, e-mail marketing and...

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Is advertising on social media worth it?

One can argue that those who doubt online ads are those who have never tried them… Can we say the same for the social media ads? Recently Hubspot published some stats that share a pretty good light on...

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The Domino Game of Duplicate Content

In the digital marketing era, many companies rely on organic search as a way of fostering interest in their brand and gaining leads. Organic search is popular because of its low cost, high ROI...

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M-Commerce: New Possibilities for Marketers or Less?

In December of 2011, I wrote a piece on mobile commerce experiences and its increased significance,citing a Tesco case study. At the time, I asserted that mobile commerce will continue to change the...

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